McDowell's No.1 Celebration
McDowell's No.1 Celebration Rum is the fastest growing rum brand in the world. Celebration was launched in 1991 with a modest beginning of a hundred thousand cases. Today McDowell's No.1 Celebration Rum sells in excess of 14 million cases with a reach across 13 countries that, makes Celebration the 2nd largest selling dark rum in the world. Part of the McDowell's franchise with the highest FMCG retail value of Rs 8300 crores*, Celebration Rum is the largest selling rum in India, with a market share of 45% and growing. The proud recipient of several prestigious awards, Celebration Rum owes it success largely to the high quality standards that McDowell's No.1 Celebration Rum provides its consumers and this has been recognized at the highest International level.
*PASH Beverage Report, Impact International, Nov 2008.
McDowell's No.1 Celebration Rum has won the following awards for its blend
– Silver from the Beverage Tasting Institute, Chicago, USA, in 2008
– Bronze at the Monde Selection 2006
– 2 Stars at the ITQI Awards 2006
– Silver at the IWSC 2005