In the late 80s and early 90s, finding a Scotch or expensive whisky was a tough
task. Every connoisseur stocked his bar largely from the bootlegger or trips
abroad. With bootlegger, the risk of getting original stock always remained a
question mark and secondly bulk purchase requirements of corporate partners
could not be met. That saw the birth of Signature Whisky. That’s how in 1991,
McDowell & Company launched this prized blend of imported Scotch having
impeccable Indian malts and called it McDowell's Signature which soon started
expanding its consumer franchisee to become the ‘Best Indian Whisky’ of all
time.
The full-bodied Signature blend with a well-rounded bouquet of
peated malts and a generous infusion of Scotch, adds to its superior value
delivery. The physical identity of brand Signature played an instrumental role
in creating a premium, aspirational and exclusive imagery for it. As it stepped
into the new millennium, the focus shifted towards premium whisky drinkers who
were younger, well-heeled, well-exposed and on-the-way-to-the-top. Thus was born
the New Signature, known commonly for its rich "Scotch
like Taste," McDowell's Signature is clearly young, modern, and stylish for the
discerning.