HomeBrandsWhisky › Antiquity
Decrease Text Size | Increase Text Size | Print a document | Send a Mail

Antiquity

Facebook Like

Antiquity Blue is the true blue of whiskies. Made of the finest Indian malts and rare Scotch carefully blended with premium grain spirit, it is painstakingly distilled in copper pot stills, matured and mellowed in imported white oak casks and fused with premium Scotch. The pronounced malt and rich wood aroma, with a whiff of peat and heather supplements the fantasy while its subtle nuances come from the choicest components of the blend, giving it a full smooth flavour and a bouquet that proclaims its royal pedigree. Truly India's finest.

variants:

Awards

Follow us on:  

HomeBrandsWhisky › Bagpiper
Decrease Text Size | Increase Text Size | Print a document | Send a Mail

Bagpiper

Facebook Like

Bagpiper Whisky, which retails over 9 million cases a year, is an iconic brand by United Spirits Ltd. It is defined by a light malty aroma and smooth woody character and has been a popular choice among the masses since 1976. The Bagpiper Sardar has universal recall and is strong mascot for the brand.

The Bagpiper brand purpose is to inspire people to take the first step to bring people together to make a positive change.

Bagpiper has over the past three decades established itself as one of the pioneers in creating communication that synergizes popular culture with Indian cinema. Bagpiper has become synonymous to heroism over the year the brand’s Bollywood associations have stood for victory of Good over Evil through purity of resolve.

Bagpiper’s legendary tagline “Khoob Jamega Rang...” enjoys a very high recall and has become an integral part of popular culture.

variants:

Brand TVC:

Bagpiper Tv Ads

Follow us on:  Facebook Follow Page

HomeBrandsWhisky › McDowell's No.1
Decrease Text Size | Increase Text Size | Print a document | Send a Mail

McDowell's No.1

Facebook Like

McDowell's No.1 is the flagship brand of United Spirits Limited (USL) - a Diageo Group company. With leadership position across three categories - whisky, brandy and rum; it is one of the largest alco-bev brands in the world. McDowell’s No.1 occupies the top position in terms of volume sales by selling over 53 million cases per year. The brand has today grown to become one of the largest FMCG brand in India, catering to over 25 million consumers.

McDowell’s No.1 Whisky is an exquisitely smooth blend of imported Scotch, select Indian malts and premium grain spirits.

The brand purpose for McDowell’s No. 1 today is to enable friends to celebrate the bonds of true brotherhood. To build closer connects and build stronger aspiration among our consumers, McDowell’s No.1 has refreshed its brand identity and packaging to move forward from its existing imagery and embed the brand with strong markers of close friendship and brotherhood.

The new McDowell’s No.1 brand identity is represented through a simple yet powerful and unique logo that represents how close friends ‘hug’ each other.

Brand TVC:

McDowell's No.1 Tv Ads

Awards

Follow us on:  Facebook Follow Page

HomeBrandsWhisky › McDowell's No.1 Platinum
Decrease Text Size | Increase Text Size | Print a document | Send a Mail

McDowell's No.1 Platinum

Facebook Like

A true leader is he who thinks, and acts unconventionally. Bearing testimony to this belief is McDowell's No.1 Platinum - a brand that celebrates real leaders. As drinking whiskey is perceived as a sign of achievement among today's youth, McDowell's No.1 Platinum serves as an inspiration to the young leaders of tomorrow to dream big and work towards achieving it. Based on the insight, in today's world successful leader is he who makes unconventionality a way of his life, the brand reaches out across different media to awaken the leader in each one of us.

It is said, the task of a leader is to get his people from where they are, to where they have not been. Case in point is MS Dhoni having led the Indian team to victory in the World Cup 2011. Gifted with leadership qualities that have inspired millions, it is no surprise that MS Dhoni fits the bill to be the brand ambassador for Mc Dowell's No. 1 Platinum. Undoubtedly one of the best captains of all time, MS Dhoni embodies the brand's ethos - Think and lead differently. And this platinum partnership certainly is a great unison of two iconic brands that synergize each other in an immaculate manner.

In its endeavor to emphasize the true essence of unconventional leadership, McDowell's Platinum No.1 recently shot a television commercial (TVC) starring MS Dhoni. The authentic plot of the TVC revolves around the thought – Successful leaders think differently. And takes us to the last over of the final T20 match in September 2007, where Dhoni, being the epitome of unconventional leadership, led India to a glorious win. This inspiring TVC, features a stirring narration by the captain himself. Further, it's also a visual treat that offers a grand mix of stunning visuals and mind-blowing graphics. Currently on air in all leading TV channels and out-of-home media, it aims at reinforcing in the consumers' minds the brand's philosophy – The No.1 Spirit of Leadership.

Brand TVC:

McDowell Tv Ads

Follow us on:  Facebook Follow Page

HomeBrandsWhisky › Royal Challenge
Decrease Text Size | Increase Text Size | Print a document | Send a Mail

Royal Challenge

Facebook Like

For close to 30 years, Royal Challenge has been one of the largest selling premium whisky brand in India. Apart from the deep and intensely smooth blend of scotch and premium Indian grains in Royal Challenge whisky, American charred oak casks are used for ageing, during which it gains color and flavor from the caramelized sugars in the charred wood and infuses the whiskey with a unique taste.

The brand has recently refreshed its image by contemporizing the Royal Challenge emblem of the Lion and Roundel and embedded the new packaging with markers of aspiration and hence the new Black & Red clutter breaking look is more distinctive, premium, masculine and bold.

Royal Challenge has also realigned its brand positioning with a shift in the thinking of India’s new generation, which has replaced ‘why?’ with ‘why not?’, embracing dynamism instead of predictability. It’s the spirit of a time when boldness is its own reward.

Right from the blend and packaging to the man it appeals to, Royal Challenge is a celebration of the brave and the unconventional. Today Royal Challenge’s brand purpose is ‘To inspire the spirit of taking on life’ and it imbibes the motto of ‘Live Bold’.

The refreshed Royal Challenge has found a strong acceptance among the customers and the brand is witnessing a robust growth trajectory across the country.

Awards

Follow us on:  Facebook Follow Page

HomeBrandsWhisky › signature
Decrease Text Size | Increase Text Size | Print a document | Send a Mail

signature

Signature is a distinctive hand crafted whisky born out of Master Blender Caroline Martin’s passion for whisky-making, hence giving a true character to this 1.7 million+ cases brand.

A rare whisky with 100% aged Indian malts blended to perfection with aged Islay and Highland Scotch whiskies, for that full-bodied, peaty character recognized and rewarded the world over.

Since the launch of Signature in 1994, the brand has been a pioneer in driving initiatives that redefine premium whiskies in India. With the upcoming re-launch, the brand is set on the journey of inspiring people to make a mark on the world by starting up in life and following their passion.

Signature’s is known of its iconic octagonal green-colored bottles and the brand is available in two variants - Signature Rare Aged and Signature Premier Grain Whisky.

variants:

Brand TVC:

Signature Tv Ads Signature Tv Ads

Awards

Follow us on:  

HomeBrandsWhisky › DSP Black
Decrease Text Size | Increase Text Size | Print a document | Send a Mail

DSP Black

Facebook Like

Launched in 1988, from the stables of Shaw Wallace and later taken into the USL fold, DSP Black has become the fastest growing whisky in the entire regular-prestige whisky spectrum.

This superior extension from the DSP franchise has deservedly earned its standing of being the connoisseur's preferred choice. The distinct flavor leaves an indelible impression upon all those who happen to cross its path, with every sip being a veteran's delight. The captivating blend casts a spell of vivacious enthusiasm and transports one to a world of uninhibited fun and excitement.

Characterized by exceptional malt that has been blended to an exquisite smoothness, this fine whisky owns more than its fair share of awards owing to its blend par excellence. The prestigious International Wine and Spirit Competition (2007) and the Monde Selection (2006) bear testimony to this exquisite blend.

A blend this distinct is bottled in an equally distinct way. The unique design of the glass bottle with an engraved logo and the bold packaging has become synonymous to DSP Black in the minds of the consumers.

The brand message, 'Big boys play at night', offers every consumer the possibility to explore the World of Temptation with a unique taste that is DSP Black.

Quite understandably, the celebrated millionaire brand boasts a growth of 39% CAGR over the last 3 years and is set to remain one of the crowning jewels of USL in the years to come.

Awards

Follow us on:  

our brands

Our Brands

Brand Finder

Contact Us