Highly qualified and experienced scientists with international exposure from various
fields like sensory sciences, analytical chemistry, microbiology, organic chemistry,
bio-technology and food technology, currently work at the Technical Centre, with
high energy levels in taking up challenges and contributing significantly to the
company's growth. The cumulative experience of the "TC Leadership Team" working
at the Technical Center is about 150 yrs, who possess tremendous consumer technical
insight and the ability to link "consumer unmet needs" with "technology solutions".
Extensive research has been done at Technical Centre on yeast genetics and molecular
biology for strain development for osmo and thermo tolerant yeasts. These strains
have been used for maximising process efficiency at USL's own units. In wine making,
several process improvements have been accomplished. Technical Centre has also done
extensive research on extension of shelf-life of blends.
Major functions at the Technical Centre are New Product Development (NPD), Research
& Development (R&D), Special Spirits Management, Food Flavour Management, Quality
Management and Regulatory Affairs.
To give the USL scientists the cutting edge technologies, sophisticated instruments
like GCMS-Olfactory, GC, HPLC, Spectrophotometers, Alcolyzer etc are provided for
highly sensitive & critical quality and investigative analysis. These instruments
have enabled USL to set exacting quality standards for its products and maintain
product consistency across more than 90 manufacturing units.
e-initiatives form the core of the functioning of the Technical Centre. The Centre
has set up its own digitized system for quality management, project management and
Sensory evaluation process.
Innovation, quality, speed and thirst for excellence are Technical Centre's key
drivers, particularly reflected in consumer driven NPD, as well as NPD based on
innovation platform. The Centre has worked extensively on quality improvement of
extra neutral alcohol, novel methods for extension of shelf-life of products, brand
protection & authenticity and maturation studies. Technical Centre has also effectively
managed special spirits and flavours for maintaining blend quality and consistency
so critical for exceeding consumer expectations.
Several New products meeting consumer requirement and expectations are launched
every year to maintain the leadership and presence in every category. Recently launched
products include McDowell's No.1 Platinum whisky that crossed the one million cases
sales mark in its first year of launch. Signature Premier is another unique whisky
in the premium segment developed at the Technical Centre and is blended with 8YO
scotch for the ultimate consumer experience in this category. Launch of the first
premium brandy, Louis Vernant XO, was yet another leap forward by the Technical
The quality of USL's products have been acknowledged worldwide by independent jury
in various competitions like International Wine & Spirits Competition (UK), International
Spirits Challenge (UK), World Beverage Competition (US), Monde Selection (Belgium),
Mundusvini (Germany), ITQI (Belgium) etc.. Indeed, a tribute to USL's commitment
Technical Centre is pro-actively involved in knowledge dissemination and training
through Webinars, Master Classes and Presentations within USL. Various topics of
significant importance have been covered for teams from Trade Marketing, HO-Marketing,
Sales, Regional Quality Centres, Malt Production units and associate vendors. Along
with subject theory, practical classes are also conducted during on-premise programs
at Technical Centre for skill enhancement.
Use of world class infrastructure to link molecules & sensory and combination of
scientific rigour & the art of liquid crafting have made USL's Technical Centre
truly cutting edge. Technical Centre aspires to be the driver for bigger and bolder
innovations for emerging market consumers globally through a deep understanding
of consumers and perceived value drivers.