Life is a celebration. A reason enough to raise a toast and party! So sipping your drink and getting high on life is great indeed, as long as you drink and enjoy responsibly!
USL defines responsible drinking as legal, considerate and conscious.
United Spirits has a strong commitment towards spreading the message of enjoying and drinking responsibly. Over the years, United Spirits has led several campaigns and undertaken a variety of activities to popularize the message:
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At USL, we ensure that our marketing and communication strategies are responsible and informative, aimed at creating awareness in our consumers. |
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We abide by all the guidelines and codes as specified by the law. |
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We constantly endeavor to create awareness about responsible drinking through our
advertising campaigns.
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We support and spread the “ No drunken driving
” message through all points of
purchase material, packaging and other promotional avenues available to reach
the
customers. |
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| Responsible Communication |
| In the year 2006, United Spirits Limited (USL) in collaboration with Confederation of Indian Beverage & Alcohol Companies (CIBAC), embarked on a campaign, as a part of the 'Enjoy
Responsibly' awareness program, which featured essential messages such
as: 'No drunken driving', 'No excessive drinking' or
'Counting your drinks', 'No underage drinking'. The same message was
also implemented in the TVC and Radio campaigns. The message
"Don't drink and drive" was aired repeatedly followed by an SMS number
3636. In a unique strategy to prevent drunk driving, the SMS number was provided
for people to avail cab services if drunk, in all the 6 major metros. |
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| Party Responsibly |
| To make your party a rocking success, here are some
Do's and Don'ts that make for Drinking and Enjoying
Responsibly. |
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Prepare
yourself
If you are sure that you will be drinking a lot, hydrate your body by drinking
fresh juice before leaving for the party. |
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Eat drink & make sense
Don't go on a drinking spree. Eat before and while drinking. This slows down
alcohol absorption. |
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Count your drinks
Be the master of your mind and don't be enslaved by any addictions. Set your
limits.
Count your drinks and stop when you reach your limit. |
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Drink but don't get
drunk
Getting drunk at a party smells cheap. Drunken behavior can damage your
reputation and affect your life socially, personally and also professionally. |
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Party real
A party is not just about drinking and eating. It's about socializing and
meeting people. Interact with people, laugh, joke and sing. |
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